Websites are often used as an online alternative to newspapers, they sometimes feature the same content, not as much content or exclusive content only found on the website. The harrogate advertiser website has tried to keep a similar look to the newspaper. It does this by using the same conservative blue. In doing this it reassures it's readers by being familiar. The website follows the same values as the newspaper so focuses on the Harrogate community. It does this through the composition of articles, but also through links to other parts of the website. For example the Jobs Today, Property Today etc links show the various opportunities in the community. This is also shown through the number of advertisements for local businesses. The layout for the website is very simple and clear, it is easy to navigate and find what you are looking for. This means readers of all ages can use the website. Each newspaper made by the Ackrill Media group's websites all have the same template, this creates a housestyle and and identity for Ackrill. An upside of a website compared to a newspaper is the amount of content. Because there is infinite space on a website the advertiser have been able to fill the pages with lots of different content. This means they can get a much broader appeal as there is much more of a range of information and it is easier to find.
The idea of the news page is to quickly and clearly show current articles. To do this the page is set out in an organised and clear way. This is done so that everyone can work out how to access the articles. This is especially important for older readers as they often have little experience using the internet. The articles on the news page all have similar news values, they are all showing the community of Harrogate by reporting on such events as the stray bonfire.The articles are a range of online exclusives and articles that are related to stories in the newspaper, these articles have their own section to really highlight the connection between the website and the paper. The page uses the same banner and colours as the rest of the site, this is so a house style is created and the page can easily be reconised as the advertiser.
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