Proposal

I will create a local newspaper that focuses on the news and issues in the Harrogate town area with the main aim of keeping the town informed. It will be an ultra local newspaper, so i will not deal with national issues, unless I am reporting on how they have an impact on the local area. Through the newspaper I am to represent the Harrogate area as a busy, vibrant community with lots of events and things going on. I will have a wide range of articles from entertainment to local politics, so the newspaper will appeal to a wide audience, from teenagers to the elderly and people of all economic backgrounds and beliefs. The paper will stay politically neutral so that it will attract a bigger audience. The ideology I will have will be conservative so to keep a broad appeal. Harrogate is seen as an unusually wealthy Yorkshire town with a very white middle class population, so I need to take this into account in the construction of the newspaper. The paper will be written in a formal but friendly style, and the speech used will follow the conventions of other newspapers. Like all the other newspapers in Harrogate my paper will be produced by Ackrill Media Group, this will ensure that it will have a good reputation from the start.